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We respect your privacy. All email addresses you provide will be used just for sending this story. As head farmer at Veritas Farms in Pueblo, Colo. As it turns out, those are also two of the most important factors that consumers should consider when choosing among the thousands of CBD products now being sold across the country.
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In order to take advantage of this global movement, you need to know how to properly and legally market and sell your CBD products online. After all, competition is fierce, and with an increasing number of people choosing cannabis as a treatment for widespread illnesses, ailments and medical conditions, staying ahead of your competitors is key. Selling CBD online is perhaps the easiest way to market the popular product note CBD is not legal in all 50 states , which can be transformed into a wide range of products, including:.
Sales of CBD and hemp oil products in the U. While shoppers tend to purchase CBD more often in brick-and-mortar stores, the ease of shopping online is sure to increase the popularity of CBD ecommerce in the future. Just like with any other online business, selling CBD oil and other CBD-infused products online presents a few obstacles that must be overcome prior to launching a website and kick-starting the marketing process.
What are those obstacles, you ask? From the legalities and rules that encapsulate the CBD industry to the keyword research, SEO-optimized content and link-building that is required to stand out in this already-saturated market, it is well worth brushing up on your knowledge.
A well-informed marketer can feel confident about embarking on a digital journey that is sure to be as lucrative as it is enjoyable, so allow some time to further enlighten yourself on the ins and outs of how to sell CBD online. It is added into tinctures, edible foods like gummies, oils, and body products like balms and lotions. Unlike THC tetrahydrocannabinol , which is the primary mind-altering substance contained in cannabis, CBD is non-psychotropic.. The cannabinoid can be extracted from both the hemp and marijuana plants, with industrial hemp plants proving to be the most popular for CBD extraction.
Numerous scientific studies have successfully demonstrated the way in which the ECS reacts when a dose of cannabinoids like CBD is administered. A prime example of the way CBD may benefit the body is through stopping the absorption of anandamide. As of July , 33 U. States and the District of Columbia have legalized cannabis in some form. The North American cannabis market constituted Hemp-derived CBD is a big one.
Since , worldwide cannabis industry sales have tripled. Over the course of the next five years, sales could quadruple. What is most interesting about this prediction is the fact that the projected future is non-inclusive of retail and pharmaceutical sales. Moreover, there are various types of CBD available to potential customers, including:.
One of the main motivators that encourages an increasing number of consumers to try CBD is the increased access to hemp-derived products following the passing of the Agriculture Improvement Act of , A. Hemp-derived CBD products were given a break when the Farm Bill amended the Controlled Substances Act to expressly exclude hemp, including all of its derivatives, extracts, and cannabinoids containing not more than 0.
Since the Farm Bill was signed, hemp production has ramped up and more companies have jumped on the CBD bandwagon. Legality is obviously a big part of CBD marketing and failure to follow the rules could result in significant penalties. Classification of the cannabis plant as a Schedule I narcotic has hindered progress in the legal department.
FDA regulations pose a concern for marketers and if you are hoping to start selling CBD online, you may be wondering what your options are in regards to advertising and marketing.
The answer to this question totally depends on the state in which you reside, whether you want to start selling CBD online that has been extracted from the marijuana or hemp plant, and what products you intend to sell.
Only hemp-derived CBD products may be sold online. Other states limit the types of CBD products that may be sold in state or require a specific license. Implementing product-based shipping restriction rules on your store will help you stay within safe shipping zones. What is your purpose for selling CBD online? Since the federal government has not yet legalized marijuana and removed the plant from Schedule I of the Controlled Substances Act CSA , research remains limited.
Regulatory clarity may not emerge for at least five years. A number of platforms are at your disposal, as well as a number of services that can be carried out by your team or outsourced as a means of saving time.
This organic method of traffic-building can help teach your audience about CBD, the properties it possesses and exactly how it can fit into their lifestyle. Pay attention to the strategic keyword optimization you include in meta tags and content. SEO can be integrated into website design, content, meta tags, titles and much more. With the correct usage of target keywords and phrases, users can find your website, blog or online CBD store with ease and swiftly determine whether or not the content on your site addresses their specific search query.
Successful SEO requires a content marketing strategy. After all, the content you post needs to be optimized for Google and other search engines to crawl your site and rank it accordingly. Setting up and updating a blog with regular content is a useful technique to driving traffic to your online store. Since CBD advertising is not currently allowed on the major ad platforms, content creation will be your best friend at this time.
Tell your audience everything they need to know about CBD, who is using it and why and how they can, too just make sure to what you are saying is compliant with the law!
Content marketing also helps your brand communicate its value proposition and overall messaging in a way that resonates with your target market. In-person marketing will always be a valuable tool in terms of CBD advertising and marketing. Broadening your reach and positioning yourself as an expert in the industry is entirely feasible after attending one or two trade shows.
These types of events are always happening and as you continuously build contacts in the CBD industry, you will begin to attract a larger market of which you can forge business relationships with, present your product to, increase brand awareness and educate. Most importantly, trade shows give you a chance to analyze competitors and bring something different to the table.
With a team of affiliate marketers working on your side, albeit behind the scenes, you can relax in the knowledge that your brand is being promoted on an ongoing basis. Affiliates receive a percentage of commission for every sale that is finalized as a result of their efforts. Establishing influencer partnerships will enable you to get your brand seen by a sizeable audience without being overly pushy. An influencer can simply post a picture of them holding or using your product and tag your page for phenomenal results.
Of course, you will want to make sure any influencers you compensate comply with FTC guidelines regarding conspicuously disclosing their connection to your brand. For anyone who wants to market a CBD brand or product online, it is imperative that the content is compliant with state and federal regulations.
Moreover, paying to advertise CBD on social media may be challenging. This has pushed many CBD marketers in the direction of email marketing, which is a safer and more effective route to go down. Offer rewards to your customers through email marketing by presenting them with opportunities to sign up for your weekly newsletter and redeem coupons, discounts and deals that are not to be missed. Image via Mailcharts. Although email marketing is a less risky alternative to advertising CBD on Facebook, Twitter or Google Ads, marketers must still abide by state and federal rules when executing an email marketing campaign.
Making health claims presents a risk that the FDA will find your product to be an unapproved drug. To ensure the content on your website matches the keywords and queries typed into search engines by customers, keyword research is absolutely imperative. Including inbound and outbound links to authority sites in your content e.
Consider submitting your content to online article directories for amplified traffic levels and visibility in the online world. Analytics and metrics are a critical facet of any online business. By understanding where the vast majority of your traffic comes from, you can adjust a marketing campaign to ensure web visitors keep flooding in.
Once again, federal restrictions on cannabis make it tricky to collect payment for CBD products, due to the fact that cannabis banking services are not yet available. Payment processing merchants like PayPal and Stripe have not yet made it possible for merchants to utilize their services for the sale of CBD-containing products. High-risk processors are an alternative choice. These payment processors can do the job, but will take a bigger percentage of your sales in return.
CBD brands and suppliers are putting their confidence in BigCommerce to properly market their product and reach a wide audience, so why not do the same? Our platform is SaaS Software as a Service and it merges everything you need to run an online store. BigCommerce takes out the guesswork through combining everything you might need for an online business to thrive, from the branding and design aspect to marketing and optimization.
We provide payment gateways for simple online transactions, outstanding support and a mobile-friendly design. Their platform, coupled with our FDA compliance solutions for regulated products has proven to be a success for dozens of Vaping websites and has in-turn attracted numerous CBD companies to the platform.
Simply put, BigCommerce is light years ahead of other platforms when it comes to preparing you with everything you need to sell CBD online. Statistics like this, combined with the fact that legalization is spreading further across the U. To find success with selling CBD online, you will need to stay current with industry updates and news — like the legalities of CBD and marketing.
So, what are you waiting for? This material does not constitute legal, professional or financial advice and BigCommerce disclaims any liability with respect to this material. Please consult your attorney or professional advisor on specific legal, professional or financial matters. Sign up for our weekly newsletter.
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How to Sell CBD Online
In order to take advantage of this global movement, you need to know how to properly and legally market and sell your CBD products online. After all, competition is fierce, and with an increasing number of people choosing cannabis as a treatment for widespread illnesses, ailments and medical conditions, staying ahead of your competitors is key. Selling CBD online is perhaps the easiest way to market the popular product note CBD is not legal in all 50 states , which can be transformed into a wide range of products, including:. Sales of CBD and hemp oil products in the U. While shoppers tend to purchase CBD more often in brick-and-mortar stores, the ease of shopping online is sure to increase the popularity of CBD ecommerce in the future. Just like with any other online business, selling CBD oil and other CBD-infused products online presents a few obstacles that must be overcome prior to launching a website and kick-starting the marketing process.
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As a customer interested in hemp CBD oil for sale, there are literally countless options to choose from in terms of brands, product "format," percent CBD, flavor, price, etc - the sheer amount of options can honestly and understandably be overwhelming. So what is it, then, that makes one CBD oil online store different from the next? In all truthfulness, from a superficial perspective there is little that separates one CBD store or CBD oil brand from another. As long as the company claims things like high-quality CO2 extraction, verified lab-testing, organic raw material sourcing, etc, it would appear from the outside that the only real difference from brand to brand lies in price variation. While this is true to an extent, the simple fact of the matter remains that pure CBD oil is a rarity in the hemp marketplace. The vast majority of CBD oil online even products that are extracted with CO2 technology and "verified" with third-party lab reports , is still subpar in terms of quality and effectiveness. Fortunately for you as a consumer, this is where the benefit of a modern CBD online store with "digital transparency" comes into play. In other words, if you're going to buy CBD oil online, it's imperative that you take into account the customer feedback that's available, as well as information on each brand that's available. Do a simple Google search for us online, for instance, and you'll see that we consistently rank among the industry's most reputable websites as one of the best and most recommended CBD oil brands out there.
Plant cannabinoids, also known as phytocannabinoids, bind with this system which helps regulate certain vital functions of the body, including sleep, appetite, immune, pleasure, pain, inflammation, and more! When the ECS is in sync, the human body is able to achieve what is called homeostasis, which means your body is operating at optimal human performance.
Crafted with care and organically grown on licensed farms, our CBD oil drops and creams are used by thousands in the UK. Our full-spectrum CBD tinctures and creams come packed with an array of beneficial cannabinoids, terpenes and flavonoids.
How to (Successfully) Sell CBD Online: A 2020 Seller’s Guide
Cannabidiol, or CBD, is a promising cannabinoid most abundantly found in agriculturally grown hemp; a plant that has been used for over 10, years and is revered as one of the most versatile plants in the history of the Earth. It has been recognized for its benefits on human and animal health and can affect nearly every biological process. CBD is one of many compounds found in the cannabis plant, but it is non intoxicating-meaning it will not impair you. Our all natural tinctures have been specially formulated to accommodate a variety of needs and expectations. Both of our tincture product lines come in invigorating Peppermint, soothing Lavender, and Unflavored. Exciting topics include the difference between CBD and THC, choosing the right product, effective dosing, and much more about this revolutionary product that is changing the world of natural health and healing! Skip to content. Quality, Consistency, Sustainability. Shop Now. Featured Products. View All Products. Learn More. I have been using this for the relief of inflammation of arthritis. Crystal C. Tune In Here!
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In the last few years, CBD oil has grown from a niche alternative treatment to a multimillion-dollar market. As more people discover the benefits of CBD, the medical community and legislators alike are taking notice. CBD is used on a daily basis by millions of people, and because of the credibility given to it by doctors, researchers, and lawmakers who support it, more people are trying CBD for the first time every day. Whether you use CBD yourself or you're just interested in the industry, now is a fantastic time to enter the market and open your own online CBD store. You'll have access to the most powerful eCommerce tools available for starting your store , reaching your customers, and getting the brand recognition that leads to a successful business. There is a lot of confusion around CBD products due to its relationship with marijuana, so let's go over the facts. CBD is short for cannabidiol, a compound found in all cannabis plants. What makes CBD oils different is that they do not contain THC tetrahydrocannabinol which is the compound responsible for the "high" associated with marijuana. Instead, CBD provides several positive health effects that have been thoroughly documented, although the FDA has not yet evaluated these claims.
