Category: Holiday Sale Guides
With a fresh page on the calendar comes a fresh start for sales. These items are discounted in January :. Options include:. Look for deals on these products:. April has its fair share of spring deals and discounts, including:. April showers bring May flowers — and sales blossom then, too.
How to Prepare Your Online Store for The Holiday Retail Sales
A gift guide is one of the most powerful tools you can have during the holidays. It allows you to showcase your products, inspire shoppers, and stay top of mind throughout the season. Releasing gift guides is a tradition in the retail world, so yours would have to be thoughtfully curated and marketed. Below are some of the things you could do to ensure shoppers actually pay attention to your gift guides.
How do you decide which products should make it into your gift guide? One reliable way is through the use of data. Here are some ideas:. Generate reports on your top sellers, identify the items that would make for great presents, and include those in your guide. Ideally, your gift guide should contain products that would appeal to various shopper segments. If you can, generate sales reports according to customer category. What styles or activities are popular among your target consumers?
Are there any trends or products that everyone seems to be getting into? Use a tool such as Google Trends to identify opportunities in your location or industry. Go out there and talk to your customers about their ideas or any items that they think should be included. You could also use social media and online polls to gather insights.
PGA TOUR Superstore, for example, leverages social media to let customers share the items the love, as well as vote on their top gift ideas. Consider doing something similar in your business. Post a quick social media update asking your fans and followers which of your products would they like to receive this season. Got a huge following on Twitter? Interact with your followers using polls. Do something similar, but for your gift guides. Create a poll listing some of your products and ask people to vote on which items would make for great gifts.
Another potential source for gift guide input would be your suppliers. Have a talk with some of your vendors and ask them which items are hot and trending. And who knows? If your conversation goes well, you might even get the opportunity to score a great deal on your next order. How products are arranged and categorized can make or break your guide, so take some time to come up with the right categories. Often, the customers who need gift guides the most are those who are shopping for last-minute presents.
Do them a favor and create a gift guide or a section within your existing guide that spotlights easy-to-buy and crowd-pleasing gifts. You could include your bestsellers or items that are practical and can be used by a lot of people.
The beverage retailer sent a last-minute gift guide which had gift recommendations based on top-selling wines, award-winning spirits, and beverage accessories.
And if all else fails, market your gift cards. Showcasing individual items is great, but you should also consider throwing in a few bundles or gift sets here and there. Not only does Sephora put gift sets and bundles front and center, but the company takes a step further by categorizing those gift sets. Giving out physical gift guides? Invest in high-quality paper and printing. You want people actually peruse your guide, rather than treat it like a cheap flyer and just throw it out.
Gift guides are meant to be highly visual, so using low-quality images is a no-no. For a detailed guide on how to take products that attract and convert shoppers, be sure to check out our article on product photography here.
If you have resources to spare, consider creating a video gift guide. Video has proven to be effective in gaining traffic, views, and engagement, so a video gift guide could be just the thing to get people interested in your products. Check out this example from Bed, Bath, and Beyond. The retailer created a very quick video that gives an overview of some of their products and the people who would appreciate them.
See if you can go down a similar route this holiday season. See to it that your gift guide appeals to people outside your ideal clientele. Remember, your guides should also engage those who would be buying gifts for your target customer. Avoid using jargon or industry-specific terms in your gift guides, as you might end up confusing those outside your market. According to Corey, doing this has resulted in a lot of positive feedback from shoppers. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall.
She's also the author of Retail Survival of the Fittest , a free eBook to help retailers future-proof their stores. You must be logged in to post a comment. No fluff. Just practical, award-winning content sent straight to your inbox. Thanks for signing up to the Vend newsletter. By providing your information you agree to our privacy policy. Free Trial. Why Vend. Benefits Why Choose Vend? Multi Store. Mid-size Enterprise. Free Trial Contact Sales. Covid Events Tips Updates. Tip For a detailed guide on how to take products that attract and convert shoppers, be sure to check out our article on product photography here.
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We listed the best products to buy each month, plus the holidays when you'll Department stores hold bedding and linen “white sales” in January with deep discounts on sheets and towels. Expect discounts in nearly every product category. our posting guidelines, and avoid disclosing personal or sensitive information. Christmas With Cabela's - Top Deals. Holiday Sale - Save up to 50%. Holiday Sale - Top Deals Women's & Kids' Clothing · Toys & Games · CLUB Gear Guide.
Target had been expected to be a standout among retailers for holiday sales, but the big-box retailer reported disappointing results Wednesday. Walmart , which hasn't reported holiday results, also traded lower, down 1. Target said same-store sales during November and December were up just 1. The company said that despite missing the mark, it is maintaining a prior outlook for fourth-quarter earnings.
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In a few months, the biggest shopping weekend of the year starts and the whole world will be ready to spend money on gifts for friends, loved ones and themselves. This increase in traffic can cause a lot of stress for ecommerce site owners and digital marketers.
Category: Holiday Sale Guides
The name changed but most of the sales are the same, for one day only. Many Black Friday deals continue, joined by new deals going live every hour through Cyber Monday Some merchants may hold last-minute deals on a few items to release during the rest of this week, Cyber Week , but the bulk of the deals are live now. There are excellent deals still active on Apple Watch Series 3 and Series 5. We also saw price cuts on headphones , with Apple AirPods , Bose, and Sony wireless options at a discount. Amazon devices are also at some of their lowest prices of the year.
Winter Holiday Sale
A gift guide is one of the most powerful tools you can have during the holidays. It allows you to showcase your products, inspire shoppers, and stay top of mind throughout the season. Releasing gift guides is a tradition in the retail world, so yours would have to be thoughtfully curated and marketed. Below are some of the things you could do to ensure shoppers actually pay attention to your gift guides. How do you decide which products should make it into your gift guide? One reliable way is through the use of data. Here are some ideas:. Generate reports on your top sellers, identify the items that would make for great presents, and include those in your guide.
Editor's Note: This post was originally published in October by Aaron Orendorff and has been updated for accuracy and comprehensiveness.
Written by bekarice on October 10, Blog. I love to give people gifts. At this time of year, I want help to generate ideas.
