Selling cbd
Our independent research projects and impartial reviews are funded in part by affiliate commissions, at no extra cost to our readers. It seems that CBD cannabidiol is suddenly everywhere you look. Health stores, high streets, pharmacies, and even coffee shops are all excitedly stocking their shelves with CBD products. Now seems like a good time to point out that this article is primarily aimed at US sellers.
How To Sell CBD Oil
Our independent research projects and impartial reviews are funded in part by affiliate commissions, at no extra cost to our readers. It seems that CBD cannabidiol is suddenly everywhere you look. Health stores, high streets, pharmacies, and even coffee shops are all excitedly stocking their shelves with CBD products. Now seems like a good time to point out that this article is primarily aimed at US sellers. CBD laws in other regions may differ from the information given in this guide, so double check your local legislation before launching your business.
Happy CBD selling! The ingredient of cannabis that causes those symptoms is called THC. You can get CBD from both hemp and marijuana plants. So, why is CBD so popular? Well, people believe it has medical benefits without the negative side effects that come with THC. These benefits include helping to:.
Nasal sprays, lollipops, and CBD oil-infused candles are just three examples of how you can get creative within these product categories. But is anyone actually reaching into their pockets to buy CBD products? What if this is just a passing craze? The bill allows farmers to legally grow hemp, opening the door for the CBD market to boom….
Treating pain was the biggest reason given, with anxiety the second most common cause for turning to CBD products. A lot of the confusion around CBD is to do with the legalities of selling, buying, and using it.
The first thing to make clear is that, yes, CBD is federally legal in the USA , as long as it meets certain requirements. If your CBD product contains more than 0.
Despite this, you do need to be careful — or at least mindful — about how you approach selling CBD online. We know, this seems designed specifically to trip up CBD sellers. Before you set up your business, make sure you know CBD inside and out. Knowing your products inside and out can help you to build a loyal customer base and add value to your brand in an increasingly saturated market.
This is the fun part where you get to pick which CBD products you want to sell through your online store! There are three main types of CBD , with many arguments for using each. CBD Isolate is the purest form of CBD, meaning that there are no other compounds or ingredients present in the end product. This is usually extracted from hemp plants. This is good for customers wanting to mix their own CBD products at home. As always, when deciding on which products to sell, you should look for opportunities within the market.
Finding a niche is always important when starting a business, but with more and more CBD products popping up in stores and online, a strong niche is essential if you want your CBD business to succeed long-term.
There are a few factors which could affect your research — the main one being how young the industry is. To combat this, try to gain a thorough understanding of the market as it is, and use this to direct your approach. Listen to customers and what they want; use your own imagination and identify gaps in the market; find problems that only you can solve. This is arguably one of the most important things you can do for your CBD online store — find a trustworthy, high quality CBD supplier. This will affect everything from the quality to the legality of your products, as well as customer trust in your business.
Because of the boom in the CBD industry, sellers and suppliers have sprung up everywhere — and some are more reputable than others. Some products have been found to contain no CBD at all, while others have worryingly high not to mention illegal levels of THC.
Growing and extracting your own CBD is next to impossible, so here are some things to look out for when choosing a supplier…. The way that the CBD is extracted from the hemp plant affects the quality of the final product. Make sure that your supplier uses a clean extraction method — the best one is CO2 extraction , which produces a purer product. Petroleum-based extraction is a common and cheaper method — however, it uses harsh chemicals like butane and propane, which can affect the final product and not in a good way.
Hemp plants are particularly partial to soaking in nutrients from the soil around them, but if there are harmful substances present, then they get absorbed too.
This means that pesticides, plastics, or other toxins can have an especially negative impact on the quality of both the plant and the CBD extracted from the plant. Check out the growing standards of any potential supplier to make sure they maintain clean growing conditions. The FDA will crack down on companies making medical claims about CBD, so be careful that neither you, nor your supplier, are misleading your customers. Your supplier must absolutely have strict testing in place to ensure the high quality of their products.
They should also send the products away for third-party testing, and readily present any certificates or reports from these tests. You should check these reports for an unbiased analysis of the potency of the product, as well as for confirmation that there are no contaminants present. Residual solvents? Cannabinoids and terpenes?
Heavy Metals? Ideally your tests should be comprehensive, and cover all the above for each batch of your products. This certification program aims to provide high standards, best practices, and self-regulation in order to help consumers find CBD sellers they can trust.
There are over 60 certified companies on the list, and some offer wholesale as well as selling directly to the public. Picking a supplier with an official certification is a great way of gaining consumer trust, while also giving yourself peace of mind over the quality of your products. It can be hard to stand out in the CBD market — and it can be even harder to win customer trust and loyalty.
Building a brand will help you stand apart from competitors, connect with your customers, and create a strong identity to market your products with.
Or maybe you have a specialism that you can use to benefit a particular audience? Drilling into statistics like these can help to guide your branding and identify who might have an appetite for your products. Start by searching social media, creating customer profiles, and even conducting surveys to learn more about your target audience. Once you know your target audience and brand values, you can tailor your business name to make your brand more appealing.
Using free tools like these can help to inspire your imagination, or even give you a perfect logo design right there and then. It only takes visitors 10 seconds to form an impression of your logo — so no pressure!
Discover How to Make a Logo along with the best logo makers in our helpful guide. This is the way you talk to your customers, write content for your website, describe your products, answer emails, and post on social media. Your tone of voice should speak to your target audience — use natural language that your customers connect and feel comfortable with.
It makes sense — green represents nature, renewal, relaxation, and safety, making it an obvious choice for CBD sellers. Learn more about color psychology, primary and secondary colors, and much more in our extensive guide on How to Choose a Good Color Scheme.
Usually, online sellers need to decide where to sell online. There are still decisions to be made, though — starting with how to build your website. Also, that they offer different high-risk payment options that cater to the industry instead of forcing you into their own or preferred solution. To date, BigCommerce is approaching 1, merchants on the platform that are considered to be in the CBD industry.
This includes everything from small retailers to some of the largest manufacturers and distributors in the world like Green Roads and CBDistillery. Our CBD offering is based off our core platform and offers all the features and tools most merchants need.
That being said, our CBD offering provides specialized solutions such as industry specific payment and shipping options that cater to the industry. Read our BigCommerce Review to find out more about this ecommerce powerhouse. Shopify greenlit CBD sales last year, meaning that CBD sellers can now make full use of its impressive and easy to use sales platform.
As regulated products like hemp-derived CBD become available in retail, brands need a strong, trustworthy suite of tools to sell and manage their business successfully. Shopify is uniquely positioned to support this based on our experience with CBD retailers in Canada and our ability to provide a customizable and secure platform. Is Shopify right for you? Find out in our detailed Shopify Review. If you have the time and technical confidence, WordPress is a powerful platform to build your online CBD store with — especially if you use the WooCommerce plugin.
Remember to integrate your carefully chosen color scheme, business name, and logo onto your site, and make sure all your design choices are consistent with your brand. Remember that transparency and trust are key factors in building a successful CBD business. You should pick the right payment processor for you and your business before publishing your store.
This means that you need to put in a little more time finding a high-risk payment processor that will best assist you. This way, they can protect themselves from changes in laws and regulations.
BigCommerce has a CBD Playbook that will take you through the legal nuances of selling CBD products and what to know and look out for as you begin selling online.
BigCommerce also offers a handful of high risk payment options for you to choose from and guides you on the pros and cons of the different choices. You might be wondering, what makes a good CBD payment processor? Well, here are three things to look out for…. A good way to find out if a payment processor has this experience is to look at what other industries they cater for. Nobody wants to deal with the ins and outs of payment processing issues on their own, so make sure that your chosen company has first rate customer support, just in case.
Ask your processor what happens in cases of disputes and how they handle tricky requests, and test out their customer service team if you can.
One of the good things about platforms such as BigCommerce is that they have integrations with dozens — sometimes hundreds — of payment processors.
This makes setting up and connecting the processor to your online store much easier. Display your certificate of origin. Do you know where all ingredients are coming from? Show your lab results for every batch of products.
Today, it is legal to sell CBD nationwide as long as it remains within the minimum THC limit of %, which is a negligible amount that does not affect the brain. Thinking about starting a CBD oil business and selling CBD products online? Here's everything you need to know before getting involved in the.
With the legalization of industrial hemp, many are eager to jump into the booming market for cannabidiol CBD and hemp-infused products. The plaintiffs in these lawsuits further indicate that they never would have purchased the products if they had known that the products were not compliant with FDA guidelines. This serves as a stark reminder to the industry that the legalization of industrial hemp has not automatically green-lit ingestible products containing CBD for sale, particularly where health-related claims are made.
Flexible subscription management and billing built for the D2C economy.
In the last few years, CBD oil has grown from a niche alternative treatment to a multimillion-dollar market. As more people discover the benefits of CBD, the medical community and legislators alike are taking notice.
How to (Successfully) Sell CBD Online: A 2020 Seller’s Guide
In order to take advantage of this global movement, you need to know how to properly and legally market and sell your CBD products online. After all, competition is fierce, and with an increasing number of people choosing cannabis as a treatment for widespread illnesses, ailments and medical conditions, staying ahead of your competitors is key. Selling CBD online is perhaps the easiest way to market the popular product note CBD is not legal in all 50 states , which can be transformed into a wide range of products, including:. Sales of CBD and hemp oil products in the U. While shoppers tend to purchase CBD more often in brick-and-mortar stores, the ease of shopping online is sure to increase the popularity of CBD ecommerce in the future. Just like with any other online business, selling CBD oil and other CBD-infused products online presents a few obstacles that must be overcome prior to launching a website and kick-starting the marketing process.
How to Sell CBD Online
CBD is federally legal in the United States as long as it contains no more than 0. For now. I know this may sound like madness to new and experienced entrepreneurs who are focused on sales being their main vehicle for growth. Believe it or not, you can get a decent ROI on your marketing spend if you change your focus for the first months of your CBD marketing campaign from capturing sales to capturing email addresses i. Capturing highly qualified leads from your website i. Your CBD marketing strategy will be much more successful if you lead with education — and not your products. Recent data provided by Google reported that over 6. This chart shows data from the first day Google Ads campaig n from Dec 20, Jan 20,
Looking for ways to avoid strict CBD advertising regulations but still increase your online visibility of all channels?
Today, the U. Based on the lack of scientific information supporting the safety of CBD in food, the FDA is also indicating today that it cannot conclude that CBD is generally recognized as safe GRAS among qualified experts for its use in human or animal food.
U.S. Food and Drug Administration
Before we begin, you can start the process to become a retailer here. The Farm Bill legalized hemp at the federal level by removing it from the federal list of controlled substances and classifying it as an agricultural commodity. In order to be federally legal, the hemp must contain 0. All of the products we carry are legal and come with a certificate of analysis, ensuring that you are not only getting what you are paid for but that they are staying beneath the legal limit. Your customers are going to look to you to help them select the right products. At Healthy Hemp Solutions, we understand this! We offer a variety different high-quality brands and a variety of consumption methods. Healthy Hemp Solutions has been around longer than most other CBD distributors — so we know a thing or two about the industry, and we are committed to getting high-quality products into the hands of those who need them most. We want your business to succeed in selling CBD products, so we provide you and your team with the tools you need. Now that you know the basics check out our blog post on How to Become a CBD Oil Retailer for the complete guide to ensuring success in your endeavors! Ready to start your journey with Healthy Hemp Solutions? Have a few more questions? Call the Healthy Hemp Solutions team today at to speak with a representative! The Legality of Hemp-Derived CBD The Farm Bill legalized hemp at the federal level by removing it from the federal list of controlled substances and classifying it as an agricultural commodity.
How To Sell CBD Online: The Ultimate Guide To Get Your Hemp Business Running
Due to the recent research and personal testimonials surrounding CBD, the market for CBD oil has expanded substantially. From our five years of experience in the CBD industry, we have gathered valuable information that will help guide you through the opening of a CBD store. The two major opportunities for CBD retail are online and in-store brick and mortar. This comprehensive guide will discuss both. Consider the benefits of each:.
