ABOUT US

An About Us page that focuses on your ecommerce brand — what a crazy idea! This article will go over this idea in more detail, concentrating on:. An About Us page gives online shoppers insight into your brand and the people behind it. This can include:. Take a look at About Us page by the yoga mat company Form. Two short paragraphs clearly define what the brand is all about — product design, sustainability, and performance.

Our Offices

There was an error subscribing. Try refreshing the page and submitting again. Back to Blog. An About Us page helps your company make a good first impression, and is critical for building customer trust and loyalty. An About Us page should make sure to cover basic information about the store and its founders, explain the company's purpose and how it differs from the competition, and encourage discussion and interaction.

Here are some free templates, samples, and example About Us pages to help your ecommerce store stand out from the crowd. When it comes to personalizing your online store, nothing is more effective than an About Us page.

This is a quick summary of your company's history and purpose, and should provide a clear overview of the company's brand story. A great About Us page can help tell your brand story, establish customer loyalty, and turn your bland ecommerce store into an well-loved brand icon.

Most importantly, it will give your customers a reason to shop from your brand. In this post, we'll give you three different ways to create a professional about us page for your online store, blog, or other website - use our about us page generator , use the fill-in-the-blank about us template below, or create your own custom page using the about us examples within this article. Use the About Us Page Generator or fill in the template below to have a professional-looking page in minutes.

So let's get started! Just fill in the blanks and you'll have a professional-looking page in minutes. After that, we encourage you to read the rest of the article. It explains why About Us pages are extra important for ecommerce sites, gives you some tips on how to build the perfect About Us page that your customers will love, and shows some great example About Us pages to help inspire you. We've created an automatic About Us Page Generator tool that will give you short, medium, and long versions of About Us page text that you can copy and paste directly onto your website.

Just fill in the blanks on the form and get a custom About Us page that you can copy-and-paste directly onto your own website. If you'd rather use a text-based template, there's one below. About Us Page Template We've created a sample About Us template designed to work well for virtually any online store, blog, or website. Just fill in the brackets with your company's information and you'll have a professional About Us page written in minutes. If you want to put a personal touch on your page which we highly recommend , check out the About Us examples below the template.

Founded in [year] by [founder's name], [store name] has come a long way from its beginnings in a [starting location, ie: home office, toolshed, Houston, TX. We now serve customers all over [place, ie: the US, the world, the Austin area], and are thrilled to be a part of the [adjective, ie: quirky, eco-friendly, fair trade] wing of the [industry type, ie: fashion, baked goods, watches] industry.

We hope you enjoy our products as much as we enjoy offering them to you. If you have any questions or comments, please don't hesitate to contact us. Below is a quick summary of the 5-part strategy to creating a great About Us page, or you can watch this quick two-minute video for some great insight into each tip:. Ghukra is a leather bag and accessory company, and their About Us page goes above and beyond. Not only do they have the standard company history, but they also include the history of the Ghurka soldiers they're named after, a detailed dissection of their logo and in-depth information about their manufacturing.

Of course, not every store calls for such a robust About Us, but since this company's inspiration is steeped in Himalayan history, this is an instance where it works very well. Who knew reusable Ziploc bags could sound so inspiring? The About Us page of Lunchskins is written in a conversational tone, and opens with soothing, natural imagery and appeals to our feelings of being a part of something larger and doing our part to take care of it. By weaving in bleak statistics on plastic bag use, along with the founders' journey and own struggles, this About Us page paints the picture of an environmentally-concerned family who's worked hard, and wants to share their eco-friendly creation with the world.

If there's a business that knows how to speak their customers' language, it's Centaur Guitar. This rock and roll shop opens their About Us page with the bold statement, "Different. Just like You," and delivers on that promise. From recounting the founders' days playing midnight rock shows, to calling out their guitar megastore competitors, the content on and tone of this page is down-to-earth, no frills and no-nonsense, just like their business.

With Volusion, your About Us page is already built into your store template - just fill in the blanks! Although ecommerce has some incredible benefits, like convenience, efficiency and ease of access, two areas it doesn't naturally excel are warmth and personability. Thankfully, online stores can still match the personal touch of the best brick and mortar stores by doing one thing: telling their stories. Your About Us page is one part autobiographical, one part educational and all parts human and personal to your customers.

That's where your About Us page comes in. It showcases the background of your company, and takes your customer on the journey that has led to your business. Plus, it builds brand trust and loyalty, as well as sets you apart from your competition. Given how much they do, your About Us page is just about the last page you'd want to leave blank. Many merchants underestimate the impact that a well-written About Us page can make on their business. Use one of the three methods above to write a perfect summary of your brand's history, mission, and goals, and start turning browsers into loyal customers.

Don't have your own ecommerce store yet? Volusion is the easiest way to build your own online store. Designed from the ground up to meet the needs of small business owners, Volusion's all-in-one ecommerce platform lets you build a beautiful, fully-customizable website with no coding knowledge required.

Choose a free template and get started with a day free trial. Do you have any questions about writing an About Us page? Ask them in the comments! Thoughts, stories and ideas.

November 16, Watch this episode to learn 5 tips to make yours truly shine. Hi everybody! Welcome to Two Minute Tuesdays, where we give you two minutes of ecommerce advice to bolster your online success. The next step is to share your mission. People like to buy from others that they trust, and people will trust you if you give them a good reason to.

Fourthly, include images. People relate to other images, especially when people are involved. From me to you, happy selling! How much did you enjoy this article? Thank you for helping us improve our blog! Subscribe to Our Blog. About Chris Galis. Stay Up To Date Sign up for the Volusion Newsletter Get more industry inspiration, tips and exclusive offers sent straight to your inbox.

So how do you balance your remarkable content creation with your web design needs? It all starts with the "About Us" page. Download our. Get more out of your about us page in with design and content inspiration from awesome examples from around the web. Also, learn the steps to create.

Adam Mosseri mosseri is the Head of Instagram where he oversees all functions of the business including engineering, product and operations. A designer at heart, Adam is known for balancing sharp design thinking with thoughtful product strategy to create experiences that bring people together and encourage authentic communication. Adam has been at Facebook for more than ten years. He was design director for Facebook's mobile apps and then moved into product management where he led the News Feed product and engineering teams for many years.

Customers who view your About Us page will spend And, according to Blue Acorn , those who view it are 5x more likely to make a purchase.

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50 Inspiring ‘About Us’ Page Examples

The main purpose of your About Us page is to give visitors a glimpse into the identity of either a person or business. As users discover your brand, they need to distinguish what sets you apart and makes you… you. This often requires finding the right balance between compelling content and a design carefully planned to look the part. Conveying your identity in a fun and approachable — but also reliable and informative — way is challenging. His website is light, easy to read, and filled with inspiring quotes and photos of his labors of love. The son of a Librarian and a Researcher.

Our Company

Squarespace Forum is an online community for Squarespace users and professionals to discuss best practices and seek advice. As a truly exceptional place to work in New York, we consistently win workplace recognition in our industry. Squarespace is built using Squarespace. Our entire business relies on the same platform and tools our customers pay us for. To that end, we build products and design experiences we would want for ourselves. Squarespace believes in the power of the individual to create great things. This is what our product enables and our marketing celebrates. Good design means coalescing hundreds of details into a package that is simple and beautiful. From the tools we create, to the experience our customers have, Squarespace strives for excellence in design and iterates relentlessly in order to achieve that ideal. We respect the creative process and pursue long term ideas without fear.

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Our team includes PhDs, attorneys, nonprofit leaders, government officials, and management experts. Also, musicians, actors, journalists, yoga instructors, ski bums, and chefs.

How to Write a Killer “About Us” Page

Normally they are a boring, self-serving mix of me me me and us us us. But a they are so vital to your business. In fact, its usually the first place people look before they start to take you seriously. Get it wrong and you could be turning people off without even knowing it. Designing a good about us page should be at the top of your list when you plan to start a blog. In this post I am going to show you what I consider to be 12 of the best About Us pages on the internet. I need to start this article by qualifying what makes an amazing About Us page. The reason for this is that some About Us pages look amazing but have terrible content whilst others look terrible but grab your attention immediately. The list I have compiled here are based on the fact that they:. As always, if you have any other suggestions from sites that I have missed please leave a comment and let me know. Oh, and these are in no particular order. As you can see from the screen shot it starts out by talking about others, not himself.

How to Write an About Us Page: Templates, Examples and Samples

The about us page is commonly used by all types of businesses to give customers more insight into who is involved with a given business and exactly what it does. The history of a business is often provided, and the histories of the people in charge are usually expressed through short articles, usually accompanied by photographs. Depending on the specific company, some information about goals, attitude or other aspects of culture that aren't strictly tied to business practices are included as well. The about us page is often a reflection of the purpose and personality of the business and its owners or top employees. Finally, the page can also incorporate contact or locational information. One way to view the about us concept is as a text self-portrait or short autobiography created by a business.

They compare corporate content with third-party reviews to form a holistic opinion of a company before initiating business or applying for jobs. By Anna Kaley, Jakob Nielsen. Most sites offer an About Us section, but the pages often do a poor job of clearly communicating the most important information about the organization. Additionally, many people now seek out company information not only from the About Us section, but also from third parties who might provide an honest, unbiased perspective about the organization. Though big or famous organizations may think the About Us section of the site should have low priority, this information is important and accessed by many different types of users in a variety of scenarios:. On their website, I looked at their mission, their client base, how they describe their products. I look at the vibe and feel. She went on to explain that she did this type of research primarily on a desktop computer. For the companies she was interested in, when she had a question on the go, she would access the site on her mobile device. In fact, the majority of users in our study stated that they usually try to learn about companies on desktop, rather than on mobile.

Customers visit your About Us page to peek behind the curtain and see the people running the show. Looking for a copywriter who can craft your About Us page? Click here. What types of people are visiting your About Us page? Who are they? They seek answers to questions like these:. Answering those questions and more is a tall order, but one you should approach with enthusiasm. After all, this is the one place you can and should sing your own praises.