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Full spectrum means that an oil or product contains all the cannabinoids that are naturally occurring in the cannabis plant. Full spectrum products are commonly considered more effective than products that are CBD isolate derived. Products that are isolate derived will only contain the isolated CBD molecule. These terms often surface casually in conversations pertaining to CBD and its various forms.
Cannabidiol (CBD) — what we know and what we don’t
CBD is an abbreviation for cannabidiol ka-ne-buh-DI-ol. According to Dr. The first is THC, or deltatetrahydrocannabinol, which produces the primary psychoactive effects associated with marijuana. In the medical community, cannabidiol has proven effectiveness in treating cases of childhood epilepsy. For our research purposes, we divided CBD products into four major sectors: sublingual, inhalation, oral, and topical.
Sublingual : Use of CBD oils, which is often taken by placing a few drops under the tongue. Oral : Edible capsules, gummies, chocolate bars, etc. After analyzing online conversations about CBD within the past year, our social listening platform found that the volume of conversations has been steadily increasing. Then, we looked at which CBD products are talked-about most. To those already familiar with the industry, it may not be surprising that the sublingual sector of the CBD industry is the most popular.
Our numbers align with recent surveys evaluating CBD usage. Why is it necessary to understand the what, where, and why of online conversations about CBD? Knowing where people read and engage is just step one of creating a targeted marketing campaign. Unsurprisingly, adults aged are the most vocal about CBD online.
We were curious about whether there are differences in how different age groups approach CBD. Recent research has found that adults aged and are more likely to associate CBD with treating anxiety, whereas other age groups associated it with pain relief. We decided to check out whether social media reflected this bias. The age demographics of social media users who mention CBD and anxiety together are clearly concentrated in their twenties and early thirties. The age range of social media users who mention CBD and pain is more varied.
Notice the increase in users aged and Also, when compared to anxiety-related posts, take note of the dramatic decrease in users aged It appears that older users are more interested in the pain relief benefits of CBD, while younger users are more interested in the anxiety-reducing effects.
This insight should drive marketing campaigns. On our platform, we even found tweets that highlighted this difference. While younger adults tend to mention CBD with anxiety relief, older adults recommend it for pain relief. From these insights, we know that demographics both young and old are receptive to using CBD. The trend is heading that way, and the market will grow. The numbers alone tell us that story. Interestingly, though, our platform found a high correlation in the mentions of the two topics.
Or, in other words, the volume of conversations behind both topics evolved in a very similar way this past year. Simultaneously, CBD lotions and gummies also demonstrated a high correlation this past year. What do these two pieces of information tell us about the industry? Let us explain. When thinking about CBD products, we like to talk about bioavailability. And for topically applied products, like lotions, the bioavailability is nearly nonexistent.
What does this mean? This means we have one group of people interested in CBD products whose effects are felt almost immediately. On the other hand, another group is interested in CBD products with small doses , like gummies and lotions. These are two distinct groups of users! With these insights, companies can further narrow down the target audience and develop effective campaigns to reach them.
Our social media consumer insights on the CBD industry reveal some important things. And, two, different demographics are open to these products, but in different contexts.
Younger audiences see CBD as a treatment for anxiety, while older adults are open to the idea of using it for relief from chronic pain. Some people want immediate relief, while others are interested in products with low dosages. With pharma companies facing growing backlash against opioids and other drug developments, CBD is an expanding industry that warrants a closer look. In the next five years, the field will look vastly different. Schedule a demo here. What exactly is CBD?
Carmen Yeung T 27 August About the Author: Carmen Yeung. As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.
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CBD is an abbreviation for cannabidiol ka-ne-buh-DI-ol. According to Dr. The first is THC, or deltatetrahydrocannabinol, which produces the primary psychoactive effects associated with marijuana.
A few years ago, I started hearing whispers of ultrarunners crushing their uber long trail workouts thanks to the now legal Colorado trade of marijuana.
Ever since the Agriculture Improvement Act of legalized hemp-derived cannabidiol or CBD , medical marijuana products have flooded the market. Burgers , coffee , cartridges , pet shampoo -- you name it and there's probably a version that contains CBD, as consumers have quickly realized.
How to Use CBD Oil for Runners: Pain Relief, Mood, Athletic Performance
We respect your privacy. All email addresses you provide will be used just for sending this story. CBD, a cannabis extract touted for its potential health benefits, can now be found in a dizzying array of products and forms. In dozens of states, health food stores, pharmacies, and even supermarkets and restaurants are carrying CBD products. That includes pills, oils, balms, vaping devices like e-cigarettes , and edibles, including gummy bears, honey, coffees, and alcoholic beverages, among others. But how do you choose among the different forms, such as smoking or eating your CBD?
Social Media Consumer Insights on Who the CBD Industry Should Be Targeting
Learn what the science says about the risks and benefits of CBD use for arthritis and what to shop for. What is CBD? CBD, short for cannabidiol, is an active compound found in the cannabis plant. CBD is not intoxicating but may cause some drowsiness. The CBD in most products is extracted from hemp, a variety of cannabis that has only traces up to 0. Does CBD work for arthritis? Animal studies have suggested that CBD has pain-relieving and anti-inflammatory properties, but these effects have not been validated in quality studies in humans. Is CBD safe to use?
Last Updated on April 15,
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CBD Oil vs. CBD Gummies for Anxiety? What Choice Is Best for Me?
A popular tool of relief for people struggling with anxiety is CBD. Each have their own pros and cons for effectiveness for the issue at hand. CBD, otherwise known as cannabidiol, is a substance that has made headlines due to many people claiming it can be used to treat a number of ailments. These ailments include physical pain and mental health issues like depression and anxiety. Its popularity is due to its ability to be made into edibles, oils, balms, elixirs, and is often sold as an oil CBD oil. This means the consumption of THC will not get a user high. The only extract that can come from a cannabis plant is CBD. CBD is also found in agricultural hemp. It can be consumed on a regular basis and is often much cheaper than pharmaceutical drugs. Anxiety and CBD: Anxiety affects a large number of humans. Current estimates believe about 40 million adults in the United States suffer from some sort of an anxiety-related disorder. Many have chosen to take drugs like Prozac and Zoloft to find relief. Benefits of CBD for Anxiety: Others have expressed an interest in a more holistic solution that avoids the risk of developing an addiction to tranquilizers like Valium. Many are also looking for another option besides supporting Big Pharma.
How to Safely Use CBD: Should You Inhale, Spray, Apply, or Eat It?
Cannabidiol CBD has been recently covered in the media, and you may have even seen it as an add-in booster to your post-workout smoothie or morning coffee. What exactly is CBD? Why is it suddenly so popular? CBD stands for cannabidiol. It is the second most prevalent of the active ingredients of cannabis marijuana. While CBD is an essential component of medical marijuana , it is derived directly from the hemp plant, which is a cousin of the marijuana plant.
