Holiday Sales
As any small business owner will tell you, holiday sales can make or break their bottom line. Just as Halloween concluded, many businesses began putting out their December holiday decor and gift sets. If you own a small business and have not yet started to prepare for the booming holiday season, now is the time to get your calendar out and do so. As part of your planning, use our guide of dates for the best holiday sales as you craft promotions in your department stores, strip outlet stores that feature retail sales, and one of the most popular places for sales growth, especially during Cyber Week — online sales.
The Ultimate 2020 Ecommerce Holiday Marketing Calendar
Gone are the days when spending events were all about the next big holiday in the 4th quarter of the year. With competition so tight, you have to target holidays and events throughout the year to successfully grow your online business. To save you some time, we put together a holiday ecommerce marketing calendar that gives you a quick summary of dates and holidays you can use to make your most profitable year yet. Click here to download your Ecommerce Marketing Calendar ! Sometimes holiday campaigns go viral for all the wrong reasons.
To avoid this happening to your business, pick the occasions that align with your brand and target audience. Research the meaning behind these events and follow your moral compass. The first quarter of the year is about reconnecting with the customers who discovered your store during holiday shopping spree. Concentrate on building relationships with your customers and encourage retention and loyalty.
While the majority of people have their Christmas spirit tucked away by January, the festivities in the Eastern Orthodox Christian community are still in full swing. The Eastern Orthodox Church bases its liturgical calendar not on the Gregorian, but on the Julian calendar, according to which the birth of Jesus Christ is on January 7. If your target audience is based in Russia, Ukraine, Israel, Egypt, Bulgaria, or other countries with Eastern Orthodox Christian communities, consider running your Christmas campaigns a little longer.
Every sticker tells a story! This is a day to celebrate all things stickers , from sharing them to getting them custom printed. National Hat Day is perfect for promoting the hats on your store, launching new designs, or adding hats as a new product. Target audience: the Chinese community, people around the world who follow the Chinese zodiac. The Chinese New Year is a festival that begins on the second new moon after the winter solstice and ends on the full moon fifteen days later.
The festival marks the start of the new year, and each year is assigned one of the 12 traditional zodiac animals.
The Grammy Awards are a great opportunity to connect with your audience and grow brand recognition. According to this tradition, on February 2, groundhogs wake from their winter slumber to peek out of their burrow. If they see their shadow, they go back inside, which predicts six more weeks of winter. For many Americans, the annual championship game is the sporting event of the year.
The Academy Awards ceremony is one of the biggest events in the film industry. Use Oscars to talk movies with your followers on social media, or share timely comments about the show to help you grow brand awareness. And even though on this day people usually give romantic gifts, you can encourage your audience to celebrate friendships and other meaningful relationships, too.
Use it as a day marketing campaign that celebrates all kinds of love. February 17 in Canada is Family Day, a federal holiday during which families get to spend time together.
If you offer dresses of any kind on your online store or accessories that complete the look, this day is definitely worth marking on your marketing calendar. Run a flash sale to generate more sales or a giveaway to raise brand awareness. If this message is important to your brand, be sure to celebrate it.
Tell your story, share a friendly discount, or run a charity campaign to support local or international communities. A month later, on March 14, the men reciprocate the gesture. On this day, online shoppers go after custom-made apparel, accessories, and jewelry. If you sell any of these, White Day might be good for targeting customers existing or potential in Southeast Asia. On March 17, people make an effort to wear shamrock-shaped accessories or anything green, really.
If you want to run marketing or sales campaigns on St. Holi is the traditional Hindu festival of colors that celebrates love, fertility, and the advent of spring. Apparel, jewelry, electronic items, and footwear are best sellers around this time.
This event marks the first day of astronomical spring in the Northern Hemisphere. With the weather getting warmer in the second quarter of the year, people spend more time outdoors and start making camping, festival, and wedding plans.
As a store owner, you can use this day to show your sense of humor. A joke on social media, a GIF, or a short video can be an effective way to build brand awareness and drive engagement.
Celebrated around the world, Sibling Day honors the unique relationship siblings have. However, with every passing year, business owners invest more time in preparing spring sales around Easter, offering special deals on clothing, seasonal decor, and home goods. National Pet Day encourages people to celebrate their loyal companions as well as pay attention to pets who need special care. Show the pets behind the brand or share your thoughts on why this day matters to you.
April 22 marks the anniversary of the environmental movement founded in On this day, countries around the world hold events in support of environmental protection. If this cause is important to you and your business, let your customers know about it.
Share your thoughts, a personal story, introduce a product that supports the movement, or create a charity campaign.
On May 5, people get together to celebrate the beauty of Mexico and enjoy tacos and their favorite Mexican drinks. If this date is important to your target audience, with a bit of creativity, you can tailor holiday promotions to suit your business. Most cities mark this day with outdoor events and fireworks. Memorial Day is a federal holiday in the United States to remember and honor the people who lost their lives serving in the United States Armed Forces. Be very cautious when creating campaigns around Memorial Day.
Before you post that discount code or social media update, take a moment to re-evaluate the tone and nature of your promotion. A picnic in the park, a chat over coffee, or a matching set of t-shirts are only a few ways your customers might want to surprise their best friends. On this day, everyone is encouraged to wear flip-flops and share photos of their favorite footwear on social media.
Yoga is a physical, mental, and spiritual practice that originated in India and took the Western world by storm. By this time, summer is in full swing and so are the joys that come with it—outdoor activities, traveling, sightseeing, you name it. By mid-summer, however, people are slowly preparing for the back-to-school season.
If you sell back-to-school products, start working on your campaigns early. Canadian Independence Day is celebrated similarly to other holidays of the kind—with country-wide events, parades, and picnics. Similarly to Victoria Day, you could offer free shipping to Canada. No other holiday brings Americans together like the 4th of July. Try livening up your June and July campaigns with some patriotic spirit.
Since July 5, , women have been hitting the beach in bikinis. National Bikini Day marks the anniversary of the invention of this revealing two-piece bathing suit. This is a great opportunity to promote any summer marketing campaign that ties in with swimwear. These little icons are everywhere, spreading through our text messages, social media posts, and even business emails.
Today we can choose among 3, emojis. On this day, book lovers celebrate reading and literature. People are encouraged to put away their smart devices and pick up a book instead. Treat the students, parents, and teachers among your audience with a greeting or a special back-to-school promo. As you jumpstart your holiday preparations for Black Friday Cyber Monday, remember that there are plenty of other fall spending events.
Labor Day celebrates the social and economic achievements of American workers. Labor Day weekend is often associated with the end of summer. Every year, it attracts more than 6 million visitors from around the globe. If you can picture your audience unwinding with a cold beverage, build your marketing efforts around fun content, costumes, and beer. Coachella is one of the biggest music festivals in the world. Weeks before the event, Coachella goers raid stores for outfits and accessories that will make them stand out.
Your store can help them on this mission. Thanksgiving in Canada is a family holiday when people give thanks for the past year. Families prepare special meals and dine together. Office gifts like posters, mugs , and t-shirts make great presents on occasions like this. Halloween originated from an ancient Celtic festival in Ireland that marked the end of the annual harvest season and the coming of winter. Today, with its fun costumes, trick-or-treating, and festive decorations, Halloween is anything but serious.
Use this day to breathe some spooky into social media campaigns , run a special promotion on costumes or decorations, or share how your brand celebrates Halloween. Weeks before this day, many people wear red poppies pinned to their clothing as a symbol of remembrance.
On this day, single friends would spend time together eating, going to movies, and shopping. Celebrated every autumn, it honors the victory of good over evil and light over dark. In preparation for Diwali, families spend days cleaning and decorating their homes.
They also shop for new clothes and accessories to wear during the festival. Celebrated nationally, Thanksgiving originated as a harvest festival when the first pilgrims shared their food with Native Americans.
Today, families and friends get together for a meal to give thanks for what they have. This day is a great time to stop for a moment and appreciate what you have. Many businesses use this day to thank their customers for their loyalty. Black Friday is a shopping day after Thanksgiving that is known for crazy deals and the crowds that go crazy for them. The earlier you start preparing your Black Friday marketing campaigns , the better.
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The holidays are a great time to connect with your customers and to raise awareness of your business. With Facebook, you can increase sales and foot traffic by creating Page posts and ads that speak to the people who matter most to your business at the right time. Create a Holiday Ad.
Gone are the days when spending events were all about the next big holiday in the 4th quarter of the year.
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Increase Holiday Sales
The holiday shopping season exhibited mixed results, with online revenues growing substantially but brick-and-mortar sales showing meager or negative growth. The entire holiday season — November 1 through December 31 — saw a modest total increase in overall revenues. MasterCard reported that holiday ecommerce sales accounted for Apparel was the highest performing ecommerce sales category, with online sales growing 17 percent over last year, according to MasterCard. However, the overall sales increase for apparel was only 1 percent, meaning brick-and-mortar sales in this category under-performed.
Sales Holidays & Deals
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