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Our arrangements are hand-crafted using only the freshest fruits and real, gourmet chocolate. All of our arrangements are absolutely mouth-watering and make the perfect gift for anyone with a sweet tooth. They look just like donuts, but without the empty calories! No matter the occasion, we offer a variety of gifts that are suitable, inexpensive, and delicious. All of our gifts are hand-crafted by master artisans, and we use only the freshest fruits and the finest chocolate to ensure that every treat tastes just as amazing as it looks. Please check box to accept Terms and Conditions and Submit.
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Edible Arrangements have become synonymous with one thing: Inoffensive, fail-safe fruit bouquets you can give your boss—or that cousin who basically returns every gift ever given. But if you think it's all just skewered pineapple flowers and apple spears, you're missing out. Tariq Farid, the company's founder, opened his first business at 16 years old. He bought a local flower shop back in , but it wasn't until that he pivoted to focus on fruit-based bouquets, launching Edible Arrangements in East Haven, CT.
Farid didn't conduct extensive market research—in fact, when a family friend asked if he'd done focus groups to prove there was a demand for fruit arranged like flowers, he bluffed, saying yes when he had no idea what a focus group even was, according to Inc.
That first year, he was thrilled to get 30 orders at Easter, but soon, word of mouth picked up, and people started coming to him, asking to franchise. Make your gift extra special by personalizing it with their favorite color! EdibleArrangements EdibleArrangementsMelville strawberry pineapple swizzle cantaloupe bananas chocolate fresh madefreshdaily waltwhitmanrd Melville NewYork bestgiftever fruit healthy smoothies froyo edibletogo etg.
Franchise owners attend a two-week-long program before opening their first shop, known as Edible University, where they learn all aspects of the business, from sales to how to slice and dip fruit in chocolate.
Some ideas start with a craving—say, a mid-day desire for a combination of caramel, apples and pumpkin spice—and some start with a goal, says Olivia Dupin, product development chef for the company. The latter is what inspired the brand's pineapple "birthday cakes.
She came up with these pineapple rounds dipped in chocolate and coated in sprinkles, which are garnished with actual candles, so people could sing "Happy Birthday" just like they would with cake, but her boss challenged her to take things one step further to make them really look like something you'd order from a bakery, so she coated the sides in micro chocolate chips for the chocolate "cakes" and coconut for the white chocolate version.
None of the fruits are precut or contain preservatives, which means store employees have to be able to create every pineapple cupcake and daisy that Edible Arrangements sells.
This presents a challenge for Dupin, who has to test every product they make to ensure it's easy for people of all skill levels to recreate—and that they can make it quickly and efficiently, since shop owners also have a business to run. Once Dupin's come up with a new product, and her team's sold on it, it then goes out to about stores to be sold as a test.
During the sales period, she gathers feedback on two levels: What customers think of the treat, and what employees think of making it. If people aren't interested in buying it, it's an obvious back-to-the-drawing-board, but equally important is how easy it is for the employees to recreate. That process can take up to a year before the item's ready to roll out nationwide, Dupin says. Finally, chocolates that are practically health food.
The company's reimagined the classic ganache-filled chocolates to have a fruit base—like banana or apple—with the same rich chocolate you'd expect from the original treat. Edible Arrangements only dips its fruit in semisweet chocolate or white chocolate, and that's because those two are best able to stand up to the acidity and sweetness of the fruit.
Milk chocolate tends to taste too sugary sweet when paired with fruit, explained Xavier Lederer, who oversees growth and business development for the brand. With all of the secret menus out there, it should be no surprise that people love to make food their own.
Dupin learned this early on, when she started coming up with colorful chocolates that could be used to drizzle on treats. That led to the creation of more than 60 color "swizzles," which can be used to customize chocolate-dipped caramel apples and other treats.
Kitchen Tips and Tools. United States. Type keyword s to search. Today's Top Stories. Edible Arrangements. Here's the side of the brand most people aren't so familiar with. This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site. View this post on Instagram. Candace Braun Davison. Candace Braun Davison Deputy Editor Candace Braun Davison writes, edits, and produces lifestyle content that ranges from celebrity features to roll-up-your-sleeves DIYs, all while relentlessly pursuing the noblest of causes: the quest for the world's best chocolate chip cookie.
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Find a unique fresh fruit gift for under $50, including chocolate dipped strawberries, fruit arrangements & more. Shop Edible Arrangements gifts under $50 here! Roundup: DIY Edible Arrangements and Centerpieces. 66 new ideas fruit basket diy gift ideas how to make edible arrangements 66 nuevas ideas Cesta de.
Edible Bouquets create mouth watering Fresh Fruit bouquets and Baskets, sculpted into the eye catching appearance of flowers. Not forgetting a fantastic wide range of other delicious Edible Arrangements and Gifts Selections, for any occasion. Sweet Bouquets and Luxury Gift Hampers along with other delicious items.
Edible Arrangements have become synonymous with one thing: Inoffensive, fail-safe fruit bouquets you can give your boss—or that cousin who basically returns every gift ever given.
Please check box to accept Terms and Conditions and Submit. These tasty fruit gift baskets inspired by flower bouquets are made from the freshest fruits.
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Account Options Sign in. Top charts. New releases. Add to Wishlist. Finding the perfect gift has never been easier than now with the Edible Arrangements Android app! Send your favorite Edible gifts with just a few simple taps.
Edible Arrangements
Edible Arrangements is a U. The first official franchise location opened in Waltham, Massachusetts. However, the first store was in Hamden, Connecticut. Hong Kong Ltd, which is owned by Sanja Dujic. The company's U. In the company opened 84 new U. There are many stores in Connecticut including Glastonbury, Middletown, Hartford, etc. In , Edible Arrangements purchased a commercial building adjacent to its Wallingford, Connecticut headquarters, adding 23, additional square-feet of office space.
