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An influx of online businesses are introducing CBD into their ecommerce stores. Since the passing of the Farm Bill, which was signed into effect by President Donald Trump in December and removed hemp from the definition of marijuana under the Controlled Substances Act CSA , an increasing number of ecommerce business owners are searching for payment gateways that allow CBD merchant processing. In an effort to meet consumer demand for CBD products, such as oils, capsules, supplements and topical solutions, the non-psychoactive cannabinoid is being stocked inside an ever-growing number of brick-and-mortar shops and online ecommerce stores. Back in , Dr.
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In order to take advantage of this global movement, you need to know how to properly and legally market and sell your CBD products online. After all, competition is fierce, and with an increasing number of people choosing cannabis as a treatment for widespread illnesses, ailments and medical conditions, staying ahead of your competitors is key.
Selling CBD online is perhaps the easiest way to market the popular product note CBD is not legal in all 50 states , which can be transformed into a wide range of products, including:.
Sales of CBD and hemp oil products in the U. While shoppers tend to purchase CBD more often in brick-and-mortar stores, the ease of shopping online is sure to increase the popularity of CBD ecommerce in the future.
Just like with any other online business, selling CBD oil and other CBD-infused products online presents a few obstacles that must be overcome prior to launching a website and kick-starting the marketing process. What are those obstacles, you ask? From the legalities and rules that encapsulate the CBD industry to the keyword research, SEO-optimized content and link-building that is required to stand out in this already-saturated market, it is well worth brushing up on your knowledge.
A well-informed marketer can feel confident about embarking on a digital journey that is sure to be as lucrative as it is enjoyable, so allow some time to further enlighten yourself on the ins and outs of how to sell CBD online. It is added into tinctures, edible foods like gummies, oils, and body products like balms and lotions.
Unlike THC tetrahydrocannabinol , which is the primary mind-altering substance contained in cannabis, CBD is non-psychotropic.. The cannabinoid can be extracted from both the hemp and marijuana plants, with industrial hemp plants proving to be the most popular for CBD extraction.
Numerous scientific studies have successfully demonstrated the way in which the ECS reacts when a dose of cannabinoids like CBD is administered. A prime example of the way CBD may benefit the body is through stopping the absorption of anandamide. As of July , 33 U. States and the District of Columbia have legalized cannabis in some form. The North American cannabis market constituted Hemp-derived CBD is a big one.
Since , worldwide cannabis industry sales have tripled. Over the course of the next five years, sales could quadruple. What is most interesting about this prediction is the fact that the projected future is non-inclusive of retail and pharmaceutical sales. Moreover, there are various types of CBD available to potential customers, including:. One of the main motivators that encourages an increasing number of consumers to try CBD is the increased access to hemp-derived products following the passing of the Agriculture Improvement Act of , A.
Hemp-derived CBD products were given a break when the Farm Bill amended the Controlled Substances Act to expressly exclude hemp, including all of its derivatives, extracts, and cannabinoids containing not more than 0.
Since the Farm Bill was signed, hemp production has ramped up and more companies have jumped on the CBD bandwagon. Legality is obviously a big part of CBD marketing and failure to follow the rules could result in significant penalties.
Classification of the cannabis plant as a Schedule I narcotic has hindered progress in the legal department. FDA regulations pose a concern for marketers and if you are hoping to start selling CBD online, you may be wondering what your options are in regards to advertising and marketing. The answer to this question totally depends on the state in which you reside, whether you want to start selling CBD online that has been extracted from the marijuana or hemp plant, and what products you intend to sell.
Only hemp-derived CBD products may be sold online. Other states limit the types of CBD products that may be sold in state or require a specific license. Implementing product-based shipping restriction rules on your store will help you stay within safe shipping zones. What is your purpose for selling CBD online? Since the federal government has not yet legalized marijuana and removed the plant from Schedule I of the Controlled Substances Act CSA , research remains limited.
Regulatory clarity may not emerge for at least five years. A number of platforms are at your disposal, as well as a number of services that can be carried out by your team or outsourced as a means of saving time. This organic method of traffic-building can help teach your audience about CBD, the properties it possesses and exactly how it can fit into their lifestyle. Pay attention to the strategic keyword optimization you include in meta tags and content. SEO can be integrated into website design, content, meta tags, titles and much more.
With the correct usage of target keywords and phrases, users can find your website, blog or online CBD store with ease and swiftly determine whether or not the content on your site addresses their specific search query.
Successful SEO requires a content marketing strategy. After all, the content you post needs to be optimized for Google and other search engines to crawl your site and rank it accordingly.
Setting up and updating a blog with regular content is a useful technique to driving traffic to your online store. Since CBD advertising is not currently allowed on the major ad platforms, content creation will be your best friend at this time.
Tell your audience everything they need to know about CBD, who is using it and why and how they can, too just make sure to what you are saying is compliant with the law! Content marketing also helps your brand communicate its value proposition and overall messaging in a way that resonates with your target market. In-person marketing will always be a valuable tool in terms of CBD advertising and marketing.
Broadening your reach and positioning yourself as an expert in the industry is entirely feasible after attending one or two trade shows. These types of events are always happening and as you continuously build contacts in the CBD industry, you will begin to attract a larger market of which you can forge business relationships with, present your product to, increase brand awareness and educate.
Most importantly, trade shows give you a chance to analyze competitors and bring something different to the table. With a team of affiliate marketers working on your side, albeit behind the scenes, you can relax in the knowledge that your brand is being promoted on an ongoing basis. Affiliates receive a percentage of commission for every sale that is finalized as a result of their efforts. Establishing influencer partnerships will enable you to get your brand seen by a sizeable audience without being overly pushy.
An influencer can simply post a picture of them holding or using your product and tag your page for phenomenal results. Of course, you will want to make sure any influencers you compensate comply with FTC guidelines regarding conspicuously disclosing their connection to your brand. For anyone who wants to market a CBD brand or product online, it is imperative that the content is compliant with state and federal regulations.
Moreover, paying to advertise CBD on social media may be challenging. This has pushed many CBD marketers in the direction of email marketing, which is a safer and more effective route to go down. Offer rewards to your customers through email marketing by presenting them with opportunities to sign up for your weekly newsletter and redeem coupons, discounts and deals that are not to be missed. Image via Mailcharts. Although email marketing is a less risky alternative to advertising CBD on Facebook, Twitter or Google Ads, marketers must still abide by state and federal rules when executing an email marketing campaign.
Making health claims presents a risk that the FDA will find your product to be an unapproved drug. To ensure the content on your website matches the keywords and queries typed into search engines by customers, keyword research is absolutely imperative.
Including inbound and outbound links to authority sites in your content e. Consider submitting your content to online article directories for amplified traffic levels and visibility in the online world. Analytics and metrics are a critical facet of any online business.
By understanding where the vast majority of your traffic comes from, you can adjust a marketing campaign to ensure web visitors keep flooding in.
Once again, federal restrictions on cannabis make it tricky to collect payment for CBD products, due to the fact that cannabis banking services are not yet available. Payment processing merchants like PayPal and Stripe have not yet made it possible for merchants to utilize their services for the sale of CBD-containing products. High-risk processors are an alternative choice.
These payment processors can do the job, but will take a bigger percentage of your sales in return. CBD brands and suppliers are putting their confidence in BigCommerce to properly market their product and reach a wide audience, so why not do the same? Our platform is SaaS Software as a Service and it merges everything you need to run an online store. BigCommerce takes out the guesswork through combining everything you might need for an online business to thrive, from the branding and design aspect to marketing and optimization.
We provide payment gateways for simple online transactions, outstanding support and a mobile-friendly design. Their platform, coupled with our FDA compliance solutions for regulated products has proven to be a success for dozens of Vaping websites and has in-turn attracted numerous CBD companies to the platform.
Simply put, BigCommerce is light years ahead of other platforms when it comes to preparing you with everything you need to sell CBD online. Statistics like this, combined with the fact that legalization is spreading further across the U. To find success with selling CBD online, you will need to stay current with industry updates and news — like the legalities of CBD and marketing.
So, what are you waiting for? This material does not constitute legal, professional or financial advice and BigCommerce disclaims any liability with respect to this material.
Please consult your attorney or professional advisor on specific legal, professional or financial matters. Sign up for our weekly newsletter.
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The reality is that lots people are buying it for their own medical purpose and for their pets too. One big hurdle for high-risk merchant is the risk to lose their merchant account. It means no money will be made beyond that.
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Help is at hand. When processing credit card payments online, merchant account providers assume most of the risk involved in the transaction. Because of this, they assess the level of risk involved with different types of business, and treat them accordingly. Many businesses will be considered low-risk and will have no problem. But other businesses, because of the nature of the products they sell or the industry they operate in, will be considered high-risk and may face difficulties.
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In order to take advantage of this global movement, you need to know how to properly and legally market and sell your CBD products online.
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How to (Successfully) Sell CBD Online: A 2020 Seller’s Guide
One of the biggest benefits of purchasing CBD products is that so many of them are available. Where can I buy CBD oil near me? With the rise in demand comes the rise of supply to meet it head on. What you will be reading might actually shock you. But in the long run, your wallet and your sanity will thank you. Obviously, there are two places where you can buy CBD products: online or at any CBD store in your local area that sells them. These products are easily accessible regardless of where you get them. But the real question is: where exactly are you better off purchasing them? And better yet, where are the higher quality CBD products sold in the U. If you want to avoid falling victim to shady stores that will gladly sell you low-quality CBD oil products, you should consider buying your CBD oil online from a trusted CBD company.
